Lawn care & landscaping · St. Johns County, FL
Concept ProjectCoastal Lawn & Landscape: lawn care & landscaping website redesign concept
Concept project — This redesign was created to demonstrate Bluewater Web Design's approach and was not commissioned by or affiliated with the business shown. Any names, designs, statistics, reviews, contact details, and results displayed are illustrative.
A concept design exploring what a lawn care website looks like when the offer is three clear services and asking for a price takes fifteen seconds.
The work
What changed and why.
Lawn care customers are usually comparing two or three companies at once, so the easiest company to get a price from has an advantage.
The concept cuts the copy to what a homeowner needs: what you do, where you do it, and a form that asks for name, address and service.
The business, the copy and any figures shown are illustrative and exist to demonstrate the design approach.
The problem
The illustrative starting point opens with four paragraphs of filler, so a visitor cannot tell what is offered or how to ask for a price.
What the concept changes
The concept reduces the offer to mowing, landscaping and irrigation, then places a three-field quote form directly in the hero.
What the design is meant to do
The concept gives visitors a shorter path to request an estimate by putting a three-field form in the first screen.
Services represented
- Website redesign
- Copywriting
- Quote request form
- Hosting & maintenance
Want something similar? See web design in St. Augustine, website redesign in St. Augustine or web design across St. Johns County.
- Fixed price, quoted up front
- Live in 1–2 weeks
- Ongoing care included
More work