Starter Website
From $500
A focused one-page website.
- Custom one-page design
- Mobile-responsive layout
- Service overview
- Contact form
- Click-to-call actions
- Basic on-page SEO
- Domain connection
- Launch support
St. Augustine web design for local service businesses
Websites that turn local searches into phone calls. From $500.
Custom websites for service businesses in St. Augustine and St. Johns County — built around your services, your service area, and the calls and quote requests you actually want. You work directly with me, start to finish.
Client work & design concepts
See how I approach a redesign.
Three live websites plus concept redesigns built to show what's possible for St. Augustine and St. Johns County businesses. Every project is shown on the redesigned website; open the case study to compare before and after.
After
Hunter had no website at all — just word-of-mouth and social posts. I built him a premium auto detailing site with ceramic coating, interior detailing and paint correction service cards, plus a one-tap booking path. It's live at southernoakdetailing.com.
View live siteSouthern Oak Detailing — St. Johns County
After
A cinematic site for an aviation growth and media company: full-screen aircraft footage up front, a clean split into the Growth and Media divisions, and one clear way to start a project. It's live at flightpathdesign.com.
View live siteFlightPath Design — Aviation Growth & Media
After
A cinematic, full-screen website for an aviation company: the aircraft and coastline as the hero, a clear Aviator Academy entry point, and one path to book a discovery flight. It's live at nextgenaviationgroup.com.
View live siteNextGen Aviation Group — St. Johns County
After
A cinematic, full-screen site for a hand-built European light sport aircraft: the aircraft leads every screen, ownership and standard equipment are stated plainly, and one path — Build Belmont — carries serious buyers forward. It's live at belmontaircraft.com.
View live siteBelmont USA — Hand-Built Light Sport Aircraft
After
A concept redesign: a one-tap “Call Now” button leads the page, brakes / AC / diagnostics are spelled out in cards, and trust signals sit right under the fold.
Atlantic Tire & Auto
After
A concept redesign built around booking on a phone: pick a date, pick a service, see the price, done — all on one screen.
Salty Paws Mobile Grooming — St. Johns
After
A concept redesign that trades four paragraphs of filler for three services — mowing, landscaping, irrigation — and a three-field quote form parked in the hero.
Coastal Lawn & Landscape — St. Johns County
After
A concept redesign: visitor counter and clip art gone, a 24/7 emergency bar above everything with one-tap calling, plus upfront service categories and a licensed-and-insured badge.
Wilson Plumbing & Air — St. Augustine
Services
Websites built to earn attention and action.
Turn the traffic you already have into more calls, bookings and revenue.
Sites that sell
Website Design or Redesign
From $500Clear diagnosis
Free Website Audit & Grading
A no obligation review of what's costing your current site sales, calls and rankings in plain English.
Free92%
02Built phone-first
Mobile Optimization
Most of your customers find you on a phone in a parking lot. The site is built for that first.
Phone-first03
Found nearby
Local SEO & Search Visibility
Show up when someone in St. Johns County searches for what you do.
Local04
Always protected
Ongoing Care & Maintenance
Every project includes hosting, small edits, backups and uptime monitoring so the site never goes stale.
Included05
The real job of your site
Your website should do more than look professional.
A local service business doesn't need an award-winning brochure. It needs a page that answers the question someone typed into their phone, and then makes it easy to call you.
- Explain your services immediately, in plain language.
- Work properly on a phone, because that's where they find you.
- Appear for the local searches your customers actually type.
- Make calling or requesting a quote take one tap.
What a redesign changes
What a redesign improves
Before
After
Page load speed
Page load speed
4.2s
→
1.1s
Mobile responsiveness
Mobile responsiveness
42/100
→
95/100
Visual design rating
Visual design rating
Outdated
→
Modern
Form completion rate
Form completion rate
1.2%
→
4.8%
Illustrative example only. These figures are not measured results from a client project, and your own numbers will depend on your site and market.
Pricing
Clear pricing, agreed before any work starts.
You get a fixed number before I build anything. No hourly billing and no surprise invoices.
Local Service Website
From $1,000
A service business that needs multiple pages.
- Custom multi-page design
- Dedicated service content
- About page
- Reviews and trust sections
- Gallery
- Quote-request form
- Service-area content
- Local SEO foundations
- Analytics
- Launch support
Growth Website
Custom quote
Advanced functionality on top of a full site.
- Online booking
- Payments
- Instant quote calculators
- Customer portals
- AI assistants
- Location-page strategies
- Advanced integrations
Every project includes hosting, backups, monitoring and small edits after launch.
Industries we serve
Built for businesses like yours.
If you run a local business in St. Augustine or anywhere in St. Johns County, I've probably built for someone in your industry.
Pressure washing
Before-and-after galleries and a fast estimate form.
Landscaping / lawn care
Galleries, service lists and estimate forms.
Pool cleaning
Recurring-service enquiries and clear service plans.
House cleaning
Service packages and online booking.
Roofing
Inspection requests, project photos and service-area pages.
Plumbing / HVAC / electrical
Emergency calls and service-area pages.
Handymen
Quote requests and project galleries.
Painters
Project galleries and detailed estimate forms.
Free website audit
See what your site is costing you.
AI reviews your actual homepage, scores the four areas that turn searches into calls, and gives you a prioritized action plan.
The audit reads public homepage content only. Results usually take a few seconds.
—out of 100
Enter your site to get evidence based scores, specific problems found on the page, and the changes most likely to improve calls and leads.
Instant quote
Three steps. One real number.
Build your estimate line by line and watch the number update as you go, nothing hidden and no email gate.
1. Basics
2. Add-ons
3. Receipt
Why Blue Water
Work directly with the person building your website.
Blue Water is a small studio run by me, Alex. That's the point — you're never explaining your business twice to someone who isn't building it.
- I handle your project personally, start to finish.
- There is no account manager and no support portal.
- The design is based on your real services and real customers.
- You get direct communication — text me and I answer.
- I know the local service areas because I live and work here.
- Every site is built around calls, quotes and bookings.
- Pricing and project scope are explained before work begins.
How a project runs
- 1
Learn about the business
What you sell, who calls you, where you work and what a good lead looks like.
- 2
Plan the website and SEO structure
Pages, services, service areas and how someone gets from a search to a phone call.
- 3
Write and organize the content
I write the first draft of your copy from your answers, then you correct anything I got wrong.
- 4
Design and build
A custom design built around your services — not a template with your logo dropped in.
- 5
Review and launch
You review it, we fix what needs fixing, then we connect the domain and go live.
- 6
Maintain and improve
Hosting, backups, monitoring and small edits. Text me a change and it usually goes live the same day.
Service area
Based in St. Augustine. Serving all of St. Johns County.
Serving small businesses in St. Augustine and throughout St. Johns County, including St. Augustine Beach, Vilano Beach, World Golf Village, Nocatee, Julington Creek, Hastings and Elkton.
Learn more about St. Augustine web design, a website redesign in St. Augustine, or how I work with businesses across St. Johns County.
Atlantic
Tap a pinFAQ
Straight answers.
A focused one-page site starts at $500 and a multi-page local service site starts at $1,000. Sites with booking, payments or a customer portal are quoted individually. You get a fixed number before any work starts — no hourly surprises.
A typical small business site goes live in 1–2 weeks from the day I have your photos and service list. Rush jobs happen — just ask.
Yes. I design a real homepage direction for your business before you pay anything. If you don't like it, you walk away and it cost you nothing.
Very normal. I write the first draft of your copy from your answers and can shoot basic photos locally, or work with stock that doesn't look like stock.
Yes. I handle the whole project personally — there's no account manager, no support portal and nothing outsourced overseas.
Me. You have my cell number, and small changes usually go live the same day you text them.
Yes. Hosting, backups, uptime monitoring and small edits are included with every project so your site stays current after launch.
Every site is designed mobile-first, because most people find a local service business on a phone. Tap targets, one-tap calling and load speed on cell service all come first.
Yes. Redesigns are a large part of what I do — usually when a site looks dated, is hard to use on a phone, or gets visits without producing calls.
I won't promise a ranking, and you should be careful with anyone who does. What I build is the foundation local search depends on: a page for each service, genuine service-area content, clean metadata, internal links and the technical basics.
You do. It's your business, your domain and your content.
Yes. Those can be built in from the start or added once the site is live.
No. You agree to a fixed project price, and ongoing care continues as long as it's useful to you.
You can, but most owners would rather not. Texting me the change is usually faster than logging in, and it's included.
I'm based in St. Augustine and work throughout St. Johns County — St. Augustine Beach, Vilano Beach, World Golf Village, Nocatee, Ponte Vedra, Julington Creek, Hastings and Elkton. Remote clients elsewhere are fine too.
Contact
Tell me what you need.
Fill this out and I'll come back with a free mockup idea and a real number — usually same day.